About us

Moxie's Classic Grill operates more than 55 premium casual restaurants in five provinces with yearly system sales over $200 million. Founded in Calgary in 1986, Moxie's today operates Company and Franchise locations in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The brand's heightened popularity is fueling new expansion from Atlantic Canada and Quebec to Vancouver Island.

Moxie's focuses on superior food quality, exceptional service and prices that represent great value for guests. The Company's dynamic offering appeals to a plethora of audiences including business professionals, families, students and couples. The Moxie's atmosphere provides an upscale casual dining experience that has been neglected by most major sit-down restaurant groups. The upscale ‘non-themed' approach, coupled with superior quality food offerings and service, has proven to be highly successful. Moxie's is a GE capital approved restaurant chain. This approval is reflective of the Company's prudent fiscal and operational policies that position it for strategic and managed growth. Moxie's restaurants average approximately 225 seats and are open seven days a week for lunch and dinner, late night dining, and Sunday brunch. All Moxie's locations provide full liquor service. Of course, none of the Company's success would be possible without people.

People at Moxie's thrive in a business environment that encourages innovative thinking and supports input and active participation from all of its members.

Moxie's Mantra

What makes Moxie's unique and different from others? At Moxie's we believe our most strategic competitive advantage is the Company's culture. Our culture is built on the foundation of great people serving fabulous fresh food in an upbeat and stylish environment. Our team members, managers, Home Office and Franchisees are committed to this philosophy. Smart. Real. Full of Life.

The SMART cornerstone is focused on today's savvy market. To secure a leading position in this marketplace requires not only a commitment to excellence, but also the drive to constantly change the Company's offering. At Moxie's, we monitor trends and regularly update the Company's products to maintain a strategic advantage over competitors. Our guests have come to expect that not only will Moxie's delight them with superb service and products, but we will surprise them with ongoing refinements and new additions of the offering. Our quality, value, décor, product presentation and people speak to the high standard required to exceed the expectations of the marketplace. And, we package this with intelligent, high energy branding that is relevant for today's modern and informed customer.

The REAL cornerstone at Moxie's captures our relationship with each of the following groups of stakeholders.

Employees

We recognize that to run the best casual restaurants, we need the best leaders and team members operating each Moxie's Classic Grill. To this end, our mandate is to strive to be the employer of choice, an individuals first choice for employment in the restaurant industry.

Guests

At Moxie's, it is our primary goal to provide a positive experience for each one of our guests. From our freshly prepared food to our guest focused service we continually strive to maintain and improve our guests' experiences. With this in mind, every aspect of our menu offering is carefully designed to offer meaningful choice.Corporate and Franchise Stakeholders. At a fundamental level, our primary goal is a high level of long-term restaurant profit. This is why, at Moxie's, we constantly review and refine our offering to optimize our relevance in the market. Also, our management systems position us to maximize the profit potential of our sales.

The FULL OF LIFE cornerstone is the essence of the hospitality industry. By definition,the purpose of this industry is to help guests enjoy themselves. Each program Moxie's undertakes is designed to inject style, energy and fun into the Company's food, drinks, décor and branding. Moreover, FULL OF LIFE speaks to the Company's orientation. We are fast paced and action-oriented, moving quickly to seize the leading position as the market changes and new opportunities become available.